haku: @author Dommeyer, C. J. / yhteensä: 5
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| Tekijä: | London, S. J. Dommeyer, C. J. |
| Otsikko: | Increasing response to industrial mail surveys (Direktwerbung) |
| Lehti: | Industrial Marketing Management
1990 : AUG, VOL. 46E - 19:3, p. 235-241 |
| Asiasana: | |
| Vapaa asiasana: | WERBEFORSCHUNG |
| Kieli: | eng |
| Tiivistelmä: | This paper reports the results of two mail survey experiments that were conducted with design engineers. In the first study, engineers were randomly assigned to receive either a standard appeal, a sweepstakes appeal, or a sweepstakes and gift appeal. The second study revealed that including a dollar in the cover letter can vastly increase the response rate to an industrial survey. Suggestions for future researchers are offered. |
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