haku: @author Bertrand, K. / yhteensä: 5
viite: 3 / 5
| Tekijä: | Bertrand, K. |
| Otsikko: | The global spyglass: better late than never. USA marketers seek an edge with competitive intelligence |
| Lehti: | Business Marketing
1990 : SEP, VOL. 15D1 - 75:9, p. 52-53, 56 |
| Asiasana: | |
| Vapaa asiasana: | KONKURRENZFORSCHUNG |
| Kieli: | eng |
| Tiivistelmä: | In the USA competitive intelligence is still in its adolescence, and clearly in an infancy stage in looking at overseas competition. Fax machines, computer networks, a broader acceptance of written and spoken English and a proliferation of data bases are streamlining global intelligence gathering. |
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