haku: @author Bleeke, J. / yhteensä: 5
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| Tekijä: | Bleeke, J. Ernst, D. |
| Otsikko: | Is your strategic alliance really a sale? |
| Lehti: | Harvard Business Review
1995 : JAN-FEB, VOL. 73:1, p. 97-105 |
| Asiasana: | |
| Vapaa asiasana: | ZWISCHENBETRIEBLICHE ZUSAMMENARBEIT, UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | Senior executives who wish to expand their company's product, geographic, or customer reach consider alliances to be the strategic vehicle of choice. But the term alliance can be deceptive in many cases, it really means an eventual transfer of ownership. However, an alliance can be a good acquisition or divestiture vehicle if its evolution is planned. The authors developed a way for managers to diagnose whether an alliance is likely to lead to a sale and to devise an appropriate strategy. They also identified 6 types of alliances, which they distinguish by their probable outcomes. |
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