haku: @author Quester, P. / yhteensä: 5
viite: 5 / 5
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| Tekijä: | Quester, P. Marr, N. Yeoh, P. |
| Otsikko: | Country-of-origin effects: an Australian experiment in shelf labelling |
| Lehti: | International Review of Retail, Distribution and Consumer Research
1996 : JAN, VOL. 6:1, p. 113-133 |
| Asiasana: | AUSTRALIA SUPERMARKETS ECONOMICS |
| Kieli: | eng |
| Tiivistelmä: | The influence of country-of-origin (COO) on consumers' preferences and purchase choices has been extensively discussed in the marketing literature yet most studies dedicated to this issue have relied on durables purchases. Questionnaire-based surveys have most often aimed to identify the degree to which the COO factor influences purchase intentions, but have in general presented this factor in isolation from other product attributes. The present study attempts to address these limitations by relying on "real world" conditions and exploring COO effects for fast-moving consumer goods. |
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