haku: @author Raghubir, P. / yhteensä: 5
viite: 5 / 5
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| Tekijä: | Raghubir, P. Krishna, A. |
| Otsikko: | As the crow flies: Bias in consumers' map-based distance judgments |
| Lehti: | Journal of Consumer Research
1996 : JUN, VOL. 23:1, p. 26-39 |
| Asiasana: | SPATIAL ECONOMICS CONSUMER BEHAVIOUR INFORMATION |
| Kieli: | eng |
| Tiivistelmä: | Consumers make distance judgments when they decide which store to visit or which route to take. However, these judgments may be prone to various spatial perception biases. While there is a rich literature on spatial perceptions in urban planning and environmental and cognitive psychology, there is little in the field of consumer behavior. In this article we introduce the topic of spatial perceptions as an area of research in marketing. We extend the literature on spatial perceptions by proposing that consumers use the direct distance between the endpoints of a path , or the distance "as the crow flies," as a source of information while making distance judgments - the shorter the direct distance, the shorter the distance estimate. |
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