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| Tekijä: | Hewitt-Dundas, N. |
| Otsikko: | Competitor knowledge among small firms |
| Lehti: | International Small Business Journal
1997 : VOL. 15:2, p. 76-82 |
| Asiasana: | INTERNATIONAL SMALL BUSINESS COMPETITION |
| Kieli: | eng |
| Tiivistelmä: | A recent survey of over 200 manufacturing sites in the UK concluded that companies which took the performance of their competitors into account in the formulation of their strategic plans were eight times more likely to be successful than companies which took no account of their competitors' position. The same study also highlighted a significant discrepancy between the way companies saw themselves and their actual position relative to the most competitive firms serving their market. |
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