haku: @author Wey, C. / yhteensä: 5
viite: 5 / 5
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| Tekijä: | Haucap, J. Wey, C. Barmbold, J. |
| Otsikko: | Location choice as a signal for product quality: the economics of "Made in Germany" |
| Lehti: | Journal of Institutional and Theoretical Economics
1997 : SEP, VOL. 153:3, p. 510-531 |
| Asiasana: | THEORIES ECONOMICS PRODUCT QUALITY |
| Kieli: | eng |
| Tiivistelmä: | In the literature on international marketing it is generally agreed upon that the location of production has considerable effects on consumers' beliefs about product quality. In this paper, a rational choice explanation for this fact is offered. Due to differences in country-specific costs and country exit costs, location choice can act as a signaling device for product quality in the sense that high country-specific costs signal high product quality. The "made in" label may be especially relevant as a signal if sinking resources before entering the market is not possible due to capital market constraints. |
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