haku: @author Mathur, S. S. / yhteensä: 5
viite: 2 / 5
| Tekijä: | Mathur, S. S. Kenyon, A. |
| Otsikko: | Our strategy is what we sell |
| Lehti: | Long Range Planning
1997 : JUN, VOL. 30:3, p. 455-458 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | This article develops a major departure from conventional thinking about business strategy. A competitive strategy must be designed not for a company or profit center, but for an offering, the thing that customers choose to buy or not to buy. Moreover, each such offering normally has a market which differs from the markets of its competing substitutes. |
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