haku: @author Zotos, Y. / yhteensä: 5
viite: 3 / 5
| Tekijä: | Lysonski, S. Durvasula, S. Zotos, Y. |
| Otsikko: | Consumer decision-making styles: A multi-country investigation |
| Lehti: | European Journal of Marketing
1996 : VOL. 30:12, p. 10-21 |
| Asiasana: | CONSUMER BEHAVIOUR DECISION MAKING FACTOR ANALYSIS SHOPPING |
| Kieli: | eng |
| Tiivistelmä: | This research investigates the decision-making profiles of consumers in four diverse countries, and examines the applicability of an instrument designed to measure consumer decision-making styles. Searching for a universal instrument that can describe consumers' decision-making styles among a wide domain of cultures is problematic. This research began with the belief that decision-making styles are largely independent of the culture and descriptive of a personal orientation. This study examines the usefulness of the consumer style inventory, developed and tested in the USA, to cultures distant from the USA. |
SCIMA