haku: @author Mattila, A. / yhteensä: 5
viite: 5 / 5
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| Tekijä: | Mattila, A. |
| Otsikko: | An examination of consumers' use of heuristic cues in making satisfaction judgments |
| Lehti: | Psychology and Marketing
1998 : AUG, VOL. 15:5, p. 477-501 |
| Asiasana: | PSYCHOLOGY MARKETING CONSUMERS |
| Kieli: | eng |
| Tiivistelmä: | This study was undertaken to investigate the propensity of consumers to rely on heuristic cues when making satisfaction judgments in a repeat-purchase context. The objective of this investigation was twofold: first, to investigate the impact of mood states at the information- encoding stage for both on-line and memory-based judgments, and second, to examine whether information- processing efficiency can provide new insight into the initial-judgment effect in a consumer-behavior context. |
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