haku: @author Aziz, A. / yhteensä: 5
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| Tekijä: | Crotts, J. Aziz, A. Raschid, A. |
| Otsikko: | Antecedents of supplier's commitment to wholesale buyers in the international travel trade |
| Lehti: | Tourism Management
1998 : APR, VOL. 19:2, p. 127-134 |
| Asiasana: | INTERNATIONAL TRADE TRAVEL |
| Kieli: | eng |
| Tiivistelmä: | Establishing, developing and maintaining successful buyer-seller relationships constitutes a critical strategic skill in the international travel trade. After conceptualizing the importance of quality distributor- supplier networks that make pre-packaged tours possible, this study explores the factors that influence suppliers commitment to the buyer. Commitment is an essential part of successful buyer-supplier relationships and this study provides support for a number of factors including supplier commitment to maintaining stable relationships with wholesale buyers. |
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