haku: @author Ferrell, O. / yhteensä: 5
viite: 2 / 5
| Tekijä: | Ferrell, O. Hartline, M. McDaniel, S. |
| Otsikko: | Codes of ethics among corporate research departments, marketing research firms, and data subcontractors: an examination of a three-communities metaphor |
| Lehti: | Journal of Business Ethics
1998 : APR, VOL. 17:5, p. 503-516 |
| Asiasana: | RESEARCH MARKETING COMPANIES |
| Kieli: | eng |
| Tiivistelmä: | Despite the importance of the interorganizational nature of the marketing research process, very little research has addressed how research organizations differ and how they affect each other in the conduct of ethical marketing research. The purpose of this study is to examine differences among three typical participants in the research process: corporate research departments, marketing research firms, and data subcontractors. These organizations were examined. |
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