haku: @author Robinson, R. / yhteensä: 5
viite: 4 / 5
| Tekijä: | Bushman, F. A. Robinson, R. |
| Otsikko: | Two-way television: a tool for new product research. |
| Lehti: | Business Horizons
1981 : JUL/AUG, VOL. 24:4, p. 69-75 |
| Asiasana: | TELEVISION RECEIVERS INDUSTRY TELEVISION ADVERTISING MARKET RESEARCH NEW PRODUCTS PRODUCT TESTING |
| Kieli: | eng |
| Tiivistelmä: |
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