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| Tekijä: | Snow, C. |
| Otsikko: | Use transnational teams to globalize your company |
| Lehti: | Organizational Dynamics
1998 : SPECIAL REPORT, p. 90-108 |
| Asiasana: | TEAM WORK COMPANIES GLOBALIZATION |
| Kieli: | eng |
| Tiivistelmä: | In 1985, Fuji-Xerox sent 15 of its most experienced Tokyo engineers to a Xerox Corporation facility in Webster, New York. For the next five years, the Japanese engineers worked with a group of American engineers to develop the "world copier" -- a huge success in the global marketplace. In 1991, Eastman Kodak formed a team to launch its latest consumer product, the photo CD. That group of experts, based in London, developed a strategy for the simultaneous introduction of the photo CD in several European countries. |
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