haku: @freeterm Niche marketing / yhteensä: 5
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| Tekijä: | Norman, G. Thisse, J-F. |
| Otsikko: | Technology choice and market structure: Strategic aspects of flexible manufacturing |
| Lehti: | Journal of Industrial Economics
1999 : SEP, VOL. 47:3, p. 345-372 |
| Asiasana: | Flexible manufacturing systems Pricing Policy Models USA |
| Vapaa asiasana: | Niche marketing |
| Kieli: | eng |
| Tiivistelmä: | It is shown in the paper that the adoption of flexible manufacturing techniques by firms leads to a tougher price regime. Consumers may not, however, benefit since the tougher regime deters entry. Flexible manufacturing's ability to deter entry is moderated by two factors. |
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