haku: @author Harker, M. / yhteensä: 5
viite: 4 / 5
| Tekijä: | Vorhies, D. W. Harker, M. Rao, C. P. |
| Otsikko: | The capabilities and performance advantages of market-driven firms |
| Lehti: | European Journal of Marketing
1999 : VOL. 33: 11-12, p. 1171-1202 |
| Asiasana: | Organizational performance Competitive advantage Marketing theory Companies |
| Kieli: | eng |
| Tiivistelmä: | Although progress has been made in understanding market-driven businesses from a theoretical perspective, relatively few empirical studies have addressed the capabilities needed to become market-driven and the performance advantages accruing to firms possessing these capabilities. One of the barriers faced has been in defining what is meant by the term "market-driven". This paper develops a multi-dimensional measure useful for assessing the degree to which a firm is market-driven. It presents evidence that market-driven business units developed higher levels of 6 vital marketing capabilities than their less market-driven rivals and significantly outperformed these rival business units on four measures of organizational performance. |
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