haku: @author Vilcassim, N. / yhteensä: 5
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| Tekijä: | Kadiyali, V. Chintagunta, P. Vilcassim, N. |
| Otsikko: | Manufacturer-retailer channel interactions and implications for channel power: an empirical investigation of pricing in a local market |
| Lehti: | Marketing Science
2000 : SPRING, VOL. 19:2, p. 127-148 |
| Asiasana: | Marketing channels Pricing Game theory Empirical research |
| Kieli: | eng |
| Tiivistelmä: | The study examines the empirically validity of some of the channel price-setting arrangements that have been proposed in the theoretical marketing literature. |
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