haku: @author Kock, S. / yhteensä: 5
viite: 2 / 5
| Tekijä: | Bengtsson, M. Kock, S. |
| Otsikko: | "Coopetition in business networks - to cooperate and compete simultaneously |
| Lehti: | Industrial Marketing Management
2000 : SEP, VOL. 29:5, p. 411-426 |
| Asiasana: | Co-operation Competition |
| Kieli: | eng |
| Tiivistelmä: | It is argued that the most complex, but also the most advantageous relationship between competitors, is "coopetition" where two competitors both compete and cooperate with each other. Complexity is due to the fundamentally different and contradictory logics of interaction that competition and cooperation are built on. |
SCIMA