haku: @author Symeonidis, G. / yhteensä: 5
viite: 3 / 5
| Tekijä: | Symeonidis, G. |
| Otsikko: | Price and nonprice competition with endogenous market structure |
| Lehti: | Journal of Economics and Management Strategy
2000 : SPRING, VOL. 9:1, p. 53-83 |
| Asiasana: | PRICES COMPETITION MARKET STRUCTURE |
| Kieli: | eng |
| Tiivistelmä: | This paper examines the effect of the intensity of short-run price competition and other exogenous variables that affect gross profit margins -- such as the degree of product differentiation and the consumers' responsiveness to quality -- on market structure and on advertising and R&D expenditure. A key result is that more intense short-run competition can lead to lower concentration in industries with high advertising or R&D intensity, unlike exogenous-sunk-cost industries. |
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