haku: @author Söderlund, M. / yhteensä: 5
viite: 4 / 5
| Tekijä: | Söderlund, M. Vilgon, M. Gunnarsson, J. |
| Otsikko: | Predicting purchasing behavior on business-to-business markets |
| Lehti: | European Journal of Marketing
2001 : VOL. 35:1-2, p. 168-181 |
| Asiasana: | CONSUMER BEHAVIOUR PURCHASING |
| Vapaa asiasana: | BUSINESS-TO-BUSINESS MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Measures of customers' repurchase intentions have become common in marketing research, particularly since long-term relations with customers are stressed as an important goal. This study, however, illustrates that repurchase intentions may be a poor predictor of future behavior on industrial markets, and that past behavior may be a far better predictor. |
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