haku: @author Mollá, A. / yhteensä: 5
viite: 4 / 5
| Tekijä: | Frasquet, M. Gil, I. Mollá, A. |
| Otsikko: | Shopping-centre selection modelling: a segmentation approach |
| Lehti: | International Review of Retail, Distribution and Consumer Research
2001 : JAN, VOL. 11:1, p. 23-38 |
| Asiasana: | MODELS SEGMENTATION SHOPPING CENTRES |
| Kieli: | eng |
| Tiivistelmä: | This paper highlights the relevance of implementing a segmentation strategy in shopping-centres as their competitive environment becomes more turbulent. The authors have undertaken empirical research that uses the methodology of consumer choice modelling, as a way to ascertain the determinants of shopping-centre preference, which should form the base of strategy design. The authors construct a multinominal logit model which uses perceived shopping-centre value dimensions as explanatory variables. They estimate the model, first, for the sample as a whole, and second, by consumer segment, with the objective of comparing model fit and predictive efficiency. |
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