haku: @author Li, T. / yhteensä: 5
viite: 5 / 5
« edellinen | seuraava »
| Tekijä: | Li, T. |
| Otsikko: | The impact of the marketing - R&D interface on new product export performance: a contingency analysis |
| Lehti: | Journal of international marketing
1999 : VOL. 7:1, p. 10-33 |
| Asiasana: | International marketing R&D New products Export marketing |
| Kieli: | eng |
| Tiivistelmä: | This study contributes to marketing research by testing the effect of the marketing-R&D interface in export markets. Managerially, it recommends ways for U. S. companies to enhance new product performance abroad. |
« edellinen | seuraava »
SCIMA