haku: @author Li, T. / yhteensä: 5
viite: 2 / 5
| Tekijä: | Roslow, S. Li, T. Nicholls, J. |
| Otsikko: | Impact of situational variables and demographic attributes in two seasons on purchase behavior |
| Lehti: | European Journal of Marketing
2000 : VOL. 34:9/10, p. 1167-1180 |
| Asiasana: | SHOPPING DEMOGRAPHY CONSUMER BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: | This article explores seasonal differences in the purchase behavior of shoppers in Cyprus. THe analysis investigates situational factors and demographic/lifestyle attributes associated with consumers' shopping behavior in summer and winter. The situational factors include the frequency with which consumers shopped in a large Cypriot market, the usual time of the day they shopped, their travel time to the market, the time they spent in it, and whether they were motivated by price/value considerations. |
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