haku: @author Reichheld, F. F. / yhteensä: 5
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| Tekijä: | Reichheld, F. F. |
| Otsikko: | Lead for Loyalty |
| Lehti: | Harvard Business Review
2001 : JUL-AUG, VOL. 79:7, p. 76-85 |
| Asiasana: | LOYALTY STRATEGY LEADERSHIP |
| Kieli: | eng |
| Tiivistelmä: | The author offers advice on improving loyalty that is based on more than a decade of research. Primarily, he says, outstanding loyalty is the direct result of the decisions and practices of committed top executives with personal integrity. The author states that the "loyalty leader" companies are a diverse group. But beneath their surface variations lie six strikingly similar relationship strategies: 1) Preach what you practice. 2) Play to win-win. It's not enough that your competitors lose; your partners must win. 3) Be picky. 4) Keep it simple. 5) Reward the right results. 6) Listen hard, talk straight. Long-term relationships require honest, two-way communication and learning. |
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