haku: @author Helsen, K. / yhteensä: 5
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| Tekijä: | Heil, O.P. Helsen, K. |
| Otsikko: | Toward an understanding of price wars: their nature and how they erupt |
| Lehti: | International Journal of Research in Marketing
2001 : JUN, VOL. 18:1-2, p. 83-98 |
| Asiasana: | COMPETITION MARKET CONDITIONS PRICES |
| Kieli: | eng |
| Tiivistelmä: | This paper aims to improve our understanding of the unique phenomenon of market competition, called price wars, as little is known about their nature and how they erupt. More precisely, the authors offer selected illustrations of the reality of price wars, identify key attributes of price wars, propose a definition of price wars, and offer a conceptual framework in which early warning signals (EWSs) of price wars are distilled and linked to the likelihood and the intensity of such wars. |
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