haku: @author Laker, M. / yhteensä: 5
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| Tekijä: | Butscher, S.A. Laker, M. |
| Otsikko: | Market-driven product development |
| Lehti: | Marketing Management
2000 : SUMMER, VOL. 9:2, p. 48-53 |
| Asiasana: | COSTS CUSTOMERS PRICING PRODUCT DEVELOPMENT |
| Kieli: | eng |
| Tiivistelmä: | Products and services have to meet customer's needs to be successful and extract premium prices from the market. Therefore, product development must be driven primarily by customers' needs rather than by technological possibilites. This article describes how the target-costing pricing approach can help develop superior products while fully extracting the maximum prices from the market and positively affecting the bottom line. |
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