haku: @author Zinkhan, G.M. / yhteensä: 5
viite: 3 / 5
| Tekijä: | Stern, B. Zinkhan, G.M. Jaju, A. |
| Otsikko: | Marketing images: construct definition, measurement issues, and theory development |
| Lehti: | Marketing Theory
2001 : VOL. 1:2, p. 201-224 |
| Asiasana: | BRANDS CORPORATE IMAGE IMAGE |
| Kieli: | eng |
| Tiivistelmä: | This article examines inconsistent usage of the term "image" in reference to brand, corporate, and store images and the measurement problems that have prevented theory development. |
SCIMA