haku: @author Luna, D. / yhteensä: 5
viite: 5 / 5
« edellinen | seuraava »
Tekijä: | Luna, D. Peracchio, L.A. |
Otsikko: | Uncovering the cognitive duality of bilinguals through word association |
Lehti: | Psychology & Marketing
2002 : JUN, VOL. 19:6, p. 457-476 |
Asiasana: | COGNITION CONSUMER BEHAVIOUR LANGUAGES MARKETING PSYCHOLOGY |
Kieli: | eng |
Tiivistelmä: | This article examines the nature of the cognitive structures of bilingual consumers. The article begins by describing a psycholinguistic model that suggests that bilinguals have different structures for each of the languages they know. In a marketing context, this model implies that even the perfect translation of a marketing communication may not have the same meaning as the original. |
« edellinen | seuraava »
SCIMA