haku: @author Luna, D. / yhteensä: 5
viite: 4 / 5
| Tekijä: | Luna, D. Peracchio, L.A. |
| Otsikko: | "Where there is a will...": motivation as a moderator of language processing by bilingual consumers |
| Lehti: | Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 573-593 |
| Asiasana: | CONSUMER BEHAVIOUR LANGUAGES MOTIVATION |
| Kieli: | eng |
| Tiivistelmä: | This article examines the impact of processing motivation on language processing by bilingual consumers. The results are interpreted using consumer-behavior models. |
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