haku: @author Hoch, S.J. / yhteensä: 5
viite: 2 / 5
| Tekijä: | Hoch, S.J. Bradlow, E.T. Wansink, B. |
| Otsikko: | Rejoinder to "the variety of an assortment: An extension to the attribute-based approach" |
| Lehti: | Marketing Science
2002 : SUMMER, VOL. 21:3, p. 342-346 |
| Asiasana: | Marketing Research Consumer behaviour Products Models USA |
| Kieli: | eng |
| Tiivistelmä: | This is a rejoinder to the article entitled "The Variety of an Assortment: An Extension to the Attribute-based Approach". It is concluded that although people can pursue a pure product or a pure attribute-based approach to variety perception, it seems more likely that both approaches contribute to the perception process. |
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