haku: @author Smith, S. L. J. / yhteensä: 5
viite: 4 / 5
| Tekijä: | Smith, S. L. J. |
| Otsikko: | A vision for the Canadian tourism industry |
| Lehti: | Tourism Management
2003 : APR, VOL. 24:2, p. 123-133 |
| Asiasana: | Tourist industry Canada History Forecasting |
| Kieli: | eng |
| Tiivistelmä: | The author describes vision and mission statements for the tourism industry released in 1998 by the Canadian Tourism Commission. The history and evolution of a national tourism marketing organization is reviewed as well as the emergence of a strong voice for industry in the operations of a national tourism marketing body. |
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