haku: @author Larsen, T. / yhteensä: 5
viite: 2 / 5
Tekijä: | Rosenbloom, B. Larsen, T. |
Otsikko: | Communication in international business-to-business marketing channels. Does culture matter? |
Lehti: | Industrial Marketing Management
2003 : MAY, VOL 32:4, p. 309-315 |
Asiasana: | BUSINESS-TO-BUSINESS INTERNATIONAL MARKETING MARKETING CHANNELS CULTURE |
Kieli: | eng |
Tiivistelmä: | This article examines does cultural variations influence channel communications, and if they do, how they effect. Article also examines international business-to-business marketing channels and comprises them to channel members which represent different culture. |
SCIMA