haku: @author Beltramini, R. F. / yhteensä: 5
viite: 2 / 5
| Tekijä: | Beltramini, R. F. |
| Otsikko: | Application of the Unfairness Doctrine to Marketing Communications on the Internet |
| Lehti: | Journal of Business Ethics
2003 : FEB II, VOL. 42:4, p. 393-400 |
| Asiasana: | MARKETING COMMUNICATION INTERNET ETHICS |
| Kieli: | eng |
| Tiivistelmä: | The increased usage of marketing communications on the internet has presented a number of significant business ethics issues. And, while regulatory agencies have increased their vigilance in protecting consumers from injury, the uniqueness of business via the internet has challenged these agencies to respond in evolving ways. This paper provides a brief overview of the application of the FTC's lesser known unfairness doctrine as a potential framework for better understanding emerging privacy and e-commerce issues, and specific examples are provided for illustration. Marketing communications on the internet have experienced explosive growth in the last few years; so much so that the Federal Trade Commission (FTC) has sought to include electronic marketing as a medium that will be monitored under its jurisdiction. |
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