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Tekijä: | Bhattacharya, S. Krishnan, V. Mahajan, V. |
Otsikko: | Operationalizing technology improvements in product development decision-making |
Lehti: | European Journal of Operational Research
2003 : AUG, VOL. 149:1, p. 102-130 |
Asiasana: | Operational research Product development New products Decision making Technology |
Kieli: | eng |
Tiivistelmä: | Achieving competitive advantage and price premiums in many technology-based markets requires the incorporation of current technology in new products. The analysis indicates that it may be optimal in a variety of circumstances for a firm to launch products in an increasing order of performance, even in the absence of network externalities. |
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