haku: @author Goffin, K. / yhteensä: 5
viite: 2 / 5
| Tekijä: | Goffin, K. Lemke, F. |
| Otsikko: | Uncovering your customer's hidden needs |
| Lehti: | European business forum EBF
2004 : SUMMER, 18, p. 45-47 |
| Asiasana: | Marketing Innovation Consumer behaviour Customers Research |
| Kieli: | eng |
| Tiivistelmä: | Companies must go beyond traditional market research techniques if they are to anticipate the future requirements of consumers. |
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