haku: @author Zajac, E.J. / yhteensä: 5
viite: 3 / 5
| Tekijä: | Yin, X. Zajac, E.J. |
| Otsikko: | The strategy/governance structure fit relationship: theory and evidence in franchising arrangements |
| Lehti: | Strategic Management Journal
2004 : APR, VOL. 25:4, p. 365-383 |
| Asiasana: | Franchising Organizational structure Strategy |
| Kieli: | eng |
| Tiivistelmä: | Despite widespread recognition of the importance of strategy-structure fit, e.g. diversification and divisionalization, research has yet to address the possibility of similar fit issues for other structral forms of organization, such as the choice of franchised vs. company-owned governance structures. This study departs from the usual debates regarding the superiority of one governance structure over another and argues that performance differences between these two alternative governance structure may be attributable more to the matching of one structure with a correspondigly appropriate strategy. Specifically, it is posited that stores will act in fit-enhancing ways by pursuing strategies that are more congruent with their governance structure; i.e., that franchised stores, with their more flexible and decentralized structures, will be more likely to pursue strategies that emphasize flexibility and local adaptation, whereas company-owned stores will tend to pursue strategies that emphasize predictability and control. |
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