haku: @author Singer, A.E. / yhteensä: 5
viite: 3 / 5
| Tekijä: | Singer, A.E. |
| Otsikko: | Curing strategic myopia: drug pricing & health care |
| Lehti: | Human Systems Management
2004 : VOL. 23:3, p. 161-168 |
| Asiasana: | Health service Pharmaceutical industry Patents Private sector Public sector Co-operation |
| Vapaa asiasana: | Partnerships |
| Kieli: | eng |
| Tiivistelmä: | Many elements of pharmaceutical corporate strategies (hereafter as: c-strats., for 'strategies' as: strats.) can be re-described and re-evaluated from a perspective that sees dialectical (here as: dial.) tensions at all levels of economic and social systems. Whilst dial. reason is applicable to the formulation and evaluation of c-strats. in general, it is especially relevant to strats. involving health, where it highlights the potential of business-government partnerships. Several ways of augmenting corporate and industry strategy and communications are indicated, in accordance with this perspective. |
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