haku: @author Douglas, A. / yhteensä: 5
viite: 4 / 5
| Tekijä: | Morrison, A.M. Taylor, J.S. Douglas, A. |
| Otsikko: | Website evaluation in tourism and hospitality: the art is not yet stated |
| Lehti: | Journal of Travel & Tourism Marketing
2004 : VOL. 17:2-3, p. 233-251 |
| Asiasana: | Internet Effectiveness Evaluation Measurement Tourism |
| Vapaa asiasana: | WWW |
| Kieli: | eng |
| Tiivistelmä: | A lot of money has been invested in Website (hereafter as: W. / W-s.) development, often without much thought of how to evaluate the effectiveness of sites. This paper reports on the past, present, and likely future of one of the recommended approaches for evaluating tourism and hospitality W-s., the modified Balanced Scorecard approach. A thorough review of other approaches to W. evaluation is also provided. The article suggests that Website evaluation approaches can be classified into four groups based upon why and when the evaluation is done (formative vs. summative evaluation) and whether efficiency or effectiveness is being measured. |
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