haku: @author Prince, M. / yhteensä: 5
viite: 1 / 5
« edellinen | seuraava »
| Tekijä: | Prince, M. |
| Otsikko: | Diamond geezers |
| Lehti: | Business Strategy Review
2005 : SPRING, VOL 16:1, p. 22-27 |
| Asiasana: | Marketing Brands Brand names Products Consumer behaviour |
| Kieli: | eng |
| Tiivistelmä: | Why is a diamond ring from Cartier more precious than one from Wal-Mart? Prestige brands (hereafter as: p-br./p-brs.) are premium priced, high quality, available from prestigious vendors, and have a premium in the eyes of consumers setting them high above their rivals. This article discusses the secret alchemy that turns an aspiring brand into a p-br. It relates the factors linking p-brs. to customer markets and outcomes. |
« edellinen | seuraava »
SCIMA