haku: @author Kim, W.G. / yhteensä: 5
viite: 3 / 5
| Tekijä: | Kim, H.-b. Kim, W.G. |
| Otsikko: | The relationship between brand equity and firms' performance in luxury hotels and chain restaurants |
| Lehti: | Tourism Management
2005 : AUG, VOL. 26:4, p. 549-560 |
| Asiasana: | Brands Restaurants Hotel and catering industry |
| Kieli: | eng |
| Tiivistelmä: | This article examines the dimensions of customer-based brand equity (brand equity, -awareness, -loyalty, -image, and perceived quality) and their impact on firmsÂ’ performance in the hospitality industry sectors of chain restaurants and luxury hotels. It is found that perceived quality and brand awareness affect significantly the performance in chain restaurants, while brand loyalty, -awareness, and perceived quality have positive effects on luxury hotels. It is concluded that strong brand equity can cause a significant increase in profitability. |
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