haku: @indexterm Opinion leadership / yhteensä: 5
viite: 3 / 5
| Tekijä: | Bristowe, L. Tinson, J. Nancarrow, C. |
| Otsikko: | How to target movers and shakers |
| Lehti: | Admap
2005 : VOL. 40:5, p. 40-42 |
| Asiasana: | Consumer behaviour Opinion leadership Television advertising |
| Kieli: | eng |
| Tiivistelmä: | The article studies the opinion shapers and how marketers could target them. The study examined TV habits with the focus of media habits of early adopters and opinion leaders. |
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