haku: @author Prelec, D. / yhteensä: 5
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| Tekijä: | Camerer, C.F. Loewenstein, G. Prelec, D. |
| Otsikko: | Neuroeconomics: why economics needs brains |
| Lehti: | Scandinavian Journal of Economics
2004 : VOL. 106:3, p. 555-579 |
| Asiasana: | Behavioural science Economics |
| Vapaa asiasana: | Neuroscience |
| Kieli: | eng |
| Tiivistelmä: | Neuroeconomics uses knowledge about brain mechanisms to inform economic theory. It opens up the "black box" of the brain, much as organizational economics up the theory if the company. Neuroscientists use many tools - including brain imaging, behaviour of patients with brain damage, animal behaviour and recording single neuron activity. The key insight for economics is that the brain is composed of multiple systems which interact. Controlled systems ("executive function") interrupt automatic ones. |
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