haku: @freeterm Inertia / yhteensä: 5
viite: 3 / 5
| Tekijä: | Whitehill, C. |
| Otsikko: | Inertia is good |
| Lehti: | Admap
2005 : DEC, VOL. 40:11 (467), p. 44-46 |
| Asiasana: | marketing |
| Vapaa asiasana: | inertia |
| Kieli: | eng |
| Tiivistelmä: | Habits matter - they are how most of us buy. So why criticise inertia? This paper shows how inertia can contribute to brand loyalty and suggests strategies for leveraging it. |
SCIMA