haku: @author Jurkiewicz, C.L. / yhteensä: 5
viite: 2 / 5
| Tekijä: | Giacalone, R.A. Paul, K. Jurkiewicz, C.L. |
| Otsikko: | A preliminary investigation into the role of positive psychology in consumer sensitivity to corporate social performance |
| Lehti: | Journal of Business Ethics
2005 : JUNE I, VOL. 58:4, p. 295-305 |
| Asiasana: | COMPANIES consumers performance measurement psychology |
| Kieli: | eng |
| Tiivistelmä: | This study discusses the relationship of positive psychological constructs in the field of business ethics and social responsibility. Using four constructs in two separate studies (hope, gratitude in study 1, spirituality and generativity in Study 2), the relationship of these constructs to sensitivity to corporate social performance (CSCSP) were evaluated. It is shown that all four constructs significantly predicted CSCSP, though only hope and gratitude interacted to affect CSCSP. |
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