haku: @author Prince, M. / yhteensä: 5
viite: 2 / 5
| Tekijä: | Prince, M. Davies, M.A. |
| Otsikko: | The animal within |
| Lehti: | Business Strategy Review
2004 : WINTER, VOL. 15:4, p. 48-51 |
| Asiasana: | management strategy planning organizational behaviour |
| Vapaa asiasana: | metaphors |
| Kieli: | eng |
| Tiivistelmä: | Are you an elephant or a chameleon? This article deals with the role of animal metaphors in understanding corporate strategy. Organizational metaphors are a way to generate meaningful perceptions about an organization with its activities. |
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