haku: @author DeSarbo, W.S. / yhteensä: 5
viite: 2 / 5
| Tekijä: | DeSarbo, W.S. Grewal, R. |
| Otsikko: | Hybrid strategic groups |
| Lehti: | Strategic Management Journal
2008 : MAR, VOL. 29:3, p. 293-317 |
| Asiasana: | strategic management strategic planning competitive strategy banks financial institutions cluster analysis models |
| Kieli: | eng |
| Tiivistelmä: | Firms within strategic (here as: str.) groups (as: s-gp./s-gps.) generally adopt similar str. recipes, competing more intensely than firms across s-gps. This study develops the concept of hybrid s-gps., which blend the str. recipes of more than one group, contrasting to existing conceptualizations of s-gps. where either firms tightly follow the recipes of a s-gp. (that is, core firms) or firms loosely follow the recipes of a s-gp. (namely, secondary firms). Thus, competition among firms depends both on the s-gp. and on the overlap of that s-gp. with other s-gps. A combinatorial optimization-based classification procedure is built utilizing a bilinear model accommodating multiple variable batteries that can estimate hybrid s-gps. Archival data on public banks is used for illustration of the proposed methodology. The hybrid s-gp. solution outperforms ordinary cluster analyses, offering critical insights into the nature of competition among firms. |
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