haku: @author Howell, R. D. / yhteensä: 5
viite: 3 / 5
Tekijä: | Howell, R. D. |
Otsikko: | Covariance structure modeling and measurement issues : a note on "interrelations among a channel entity's power sources". |
Lehti: | Journal of Marketing Research
1987 : FEB, VOL. 24:1, p. 119-126 |
Asiasana: | MARKETING CHANNELS MARKETING MODELS |
Kieli: | eng |
Tiivistelmä: | The authors examine the measurement and modeling procedures employed by Gaski in a study of the relationship among a channel entity's power sources. A correct specification of the measuremet model provides different paramete estimates and conclusions about the fit of the models. A respecification also overcomes Gaski's problems with model identification and provides information not available in the original analysis. |
SCIMA