haku: @author Gilbert, X. / yhteensä: 5
viite: 5 / 5
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| Tekijä: | Gilbert, X. Strebel, P. |
| Otsikko: | Strategies to outpace the competition. |
| Lehti: | Journal of Business Strategy
1987 : SUMMER, VOL. 8:1, p. 28-36 |
| Asiasana: | COMPETITION CORPORATE STRATEGY SUCCESS |
| Kieli: | eng |
| Tiivistelmä: | Based on an IMEDE consulting project study of sixty-five companies in a wide range of industries, it has been found that useful generalizations can be made about the most viable shifts in strategic emphasis as an industry passes from one stage in its evolution to another. There are two common evolutionary transitions that are of particular strategic significance: standardization of the product or service; and rejuvenation, which marks the transition from an emphasis on low delivered cost back to high perceived value. |
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