haku: @author Hopkins, H. D. / yhteensä: 5
viite: 4 / 5
| Tekijä: | Hopkins, H. D. |
| Otsikko: | Acquisition strategy and the market position of acquiring firms. |
| Lehti: | Strategic Management Journal
1987 : NOV-DEC, VOL. 8:6, p. 535-547 |
| Asiasana: | MERGERS STRATEGY POSITIONING COMPANY PERFORMANCE |
| Kieli: | eng |
| Tiivistelmä: | Firms which emphasize unrelated diversification through mergers and acquisitions are often located in unfavorable market positions. The study utilizes three acquisition strategies- conglomerate, technology-related and marketing-related for examining different market positions. Results show that one particular acquisition strategy, the marketing-related strategy, is associated with a distinctly superior position. Firms utilizing this strategy were found to be in more profitable industries and to have higher market shares in these industries. |
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