haku: @author Rothschild, M. L. / yhteensä: 5
viite: 2 / 5
| Tekijä: | Singh, S. N. Rothschild, M. L. Churchill, G. A. |
| Otsikko: | Recognition versus recall as measures of television commercial forgetting. |
| Lehti: | Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 72-80 |
| Asiasana: | ADVERTISING EFFECTIVENESS TELEVISION ADVERTISING |
| Kieli: | eng |
| Tiivistelmä: |
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